2/25/2009

12 Reasons Why You Need A Blog


by: Dr.Mani Sivasubramanian
"Why Should I Blog? I Simply Don't Get It"

This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.

Read them and get started on your blog. Or better still, go get your blog up and running and THEN come back and read this :)

#1 - You Do Not Need To Know HTML

One of the biggest hurdles many hopeful website creators face is they don't know to design a webpage. Blogs overcome this - all you do is type into a box, and the blog software automatically converts it into a webpage and publishes it on the World Wide Web for anyone to see.

#2 - You Are 'Forced' To Keep Your Content Fresh

Blogs are essentially online diaries. It doesn't make sense to write in your diary every month or two. Similarly, running a blog itself 'forces' you to update it often. And refreshing your blog often makes it more useful to readers and consumers - and by extension, to search engines who are in the business of presenting *their* clients with valuable resources.

#3 - Your Blog Is AUTOMATICALLY Optimized For Search Engines

Search engines love fresh content. But that's not the only way blogs are powerful tools to rank high. Indeed, most blogs are structured to offer a high degree of search engine optimization.

All sections of your blog are linked together. The terms used as link 'anchors' are keyword-optimized. Categories can be created to host themed content. Navigating through your blog is intuitive. Archives can be customized, and generate hundreds of pages of content that act as 'search engine spider bait'.

#4 - You Get A Built-In Linking Structure

With very few exceptions, most blogs are structured to be a tightly integrated network of links - to other sections of your blog! It's quite easy for a visitor to get 'lost' within your blog... without ever leaving it.

Calendars link to posts on specific dates. 'Recent Post' listings point to your freshest content. Archives connect all your earlier posts. Search boxes let browsers look for certain kinds of content. And it all happens automatically, without you spending hours on creating a link structure or sitemap!

#5 - You Generate Multiple Content-Rich Pages

Every post you make on your blog is content. And by intelligently setting up your archiving preferences, you can turn each post into many different forms of content, each on a page of its own. Blog regularly for a few months, and you could end up having a 100+ page website - all filled with relevant, keyword-optimized, themed content!

#6 - You Can Keyword-Optimize Your Blog Extensively

All parts of your blog's template can be customized. And a very powerful way to do it is by inserting relevant keywords. It's a do-it-once job that will give you ongoing benefits for as the life of your blog. You can include keywords in your blog title, description, blog post headings, trackback links, comment invitations, archive titles, and category names.

#7 - You Create An Online Community

If your blog is on a specific theme, you can build a loyal readership and develop an online community. You can even take it a notch higher by tying it in with a forum or membership site. Ask for comments, suggestions, ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically - even if you don't write a lot!

#8 - You Initiate Conversations With Readers

Of course, the first step is yours - to initiate a dialog with readers. You could do it with your blog post, asking a question or by inviting comments and interaction. Your blog will be read by an audience that's already interested in your subject or theme. This conversation will be priceless to you, the blog owner.

#9 - Your 'Inbound Link' Process - Trackbacks

Blogging is about distributed conversations online. Links are an integral part of such an informal network. Trackbacks are a kind of blog technology that make it possible - and simple! Your blog will benefit from the inbound links a trackback will bring, and you'll also get extra traffic from other sources.

#10 - You Can Syndicate Your Content Easily

Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT! Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts.

#11 - You're Creating Stuff Search Engines LOVE

Search engines exist to offer their audience a compilation of the best resources on a subject or keyword. Your blog is the answer to a search engine's prayers! By sticking to a theme and presenting the content in an organized, structured, intuitively connected pattern, your blog will be appealing to search engines in a way only a very professionally planned and designed website can ever hope to be.

#12 - You Get 'Alternate' Traffic Sources

Remember what we saw about blogs being linked and networked together? Bloggers like to share opinions with others. And when they 'talk' about you, they are going to point to your site, or a post on your blog, to show their readers what they mean. They become 'alternate' traffic sources - for YOU!

Other tools like blog rolls, furls, favorite bloggers and more can drive sporadic - but sometimes big floods - of traffic your way. And best of all, it's effortless and costs you nothing!

Not yet convinced? Well, then maybe blogging isn't quite your cup of tea. But if you trust me, try it - you just might be pleasantly surprised.

About the Author

Dr.Mani Sivasubramanian is author of 'Blog Profit Ideas Exposed - 33 Ways To Profit From Blogs" - http://www.BlogProfits.com - and 'How To Profit From RSS Feeds" - http://www.RSS-Marketing.com and publishes 8 different 'niche' blogs and has been reporting on marketing with blogs and RSS feeds since 2001.

Top 10 Places to Find the Most Popular Blogs


by: Andy Wibbels

The easiest way to get acquainted with the conventions of the blog format is to start reading them. The more blogs you read, the more you'll get a feel for the depth and breadth of style and subject matter they have to offer.

Here are a few sources:

Blog Monitors

- Blogdex (http://blogdex.com/)
- Daypop (http://daypop.com/)
- Technorati (http://technorati.com/)

These three sites monitor millions of blogs every minute of every day, searching for the top key words being mentioned in blog posts or in the most popular links and sites. It's like being in a huge convention hall eavesdropping on billions of conversations at the same time. This is a fantastic way to do market research and to see what everybody is buzzing about. The collective 'hive' of blogs is often called the blogosphere. Often, links and news bubble up in the blogosphere first, even before they reach your evening television news program.

Blog Search Engines and Directories

- Blogarama (http://blogarama.com/)
- Globe of Blogs (http://globeofblogs.com/)
- The Open Directory (http://dmoz.org/Computers/Internet/On_the_Web/Weblogs/)

Just like web sites, there are also directories and search engines devoted to cataloging the ever-growing global network of blogs. Try searching by topic or geographic location.

Search Engines

- Google (http://google.com/)
- Yahoo! (http://yahoo.com/)
- A9 (http://a9.com/)

As usual, Google and friends to the rescue! These are the more traditional and widely known search engines. Type in some topic and the word 'blogs' and see what results come up. The more specific keywords, the more likely you are to find bloggers talking about what you're interested in.

Blogrolls

And number ten is the blogroll. Most blogs have a blogroll, which is a list of a blogger's favorite blogs and websites. If you find a blog you like, try checking out the other sites that the blogger likes. You might find other valuable sites and blogs to read. The more your read blogs, the more you'll catch the nuances and conventions that have made them the fastest, easiest, cheapest way to publish online.

Copyright © 2005 Andy Wibbels

About Andy: Andy Wibbels is a blogging evangelist and creator of the Easy Bake Weblogs seminar that has helped hundreds of small businesses all over the world leverage blogs and RSS news feeds to increase profits and save time. You can download his free special report on business and blogs at http://easybakeweblogs.com/.

Blogging for Profits - Finding the Gold hidden inside your w


by: Dr.Mani Sivasubramanian

"How are you going to profit from your blog?" asked my cousin. I could tell him almost 33 different ways! "Do you blog?"

It was my cousin asking this question. Of course I did. My weblogging started in November 2001.

But I was an 'off-and-on' blogger. To me, a blog was like a bad tooth. Y'know, you can't help seeking it out with your tongue. But when you find it, "Ouch!"

My blog was like that. Each time I set out to make a success of it. And after a week or two, backed down, beaten.

Until I discovered the secret that helped me crack the code! Now I enjoy blogging - because I know how to do it right.

"What's your business model?" I asked my cousin.

He stared at me blankly. I tried again.

"How are you going to profit from your blog?"

He looked at me as if I was mad.

"What do you mean 'profit'? Blogs aren't profitable!" he exclaimed.

I smiled quietly. Of course, that's what everyone says - including the 'gurus' of online marketing.

But I knew better.

"Yesterday, my blogging earned me $170" I said.

His look said it all. "Liar"

"I'm not kidding" I continued. "I can show you THIRTY ways to profit from blogs."

"Name three" he countered.

"Well, you could ask your blog community to make a donation every now and then."

"Hmm... that's a thought. But why will they give me money?"

I explained how he could make his blog valuable to visitors, involve them in his agenda, so that they'll be happy to participate in his ventures and support them.

"You could use a direct selling model to earn money. By including a powerful sales letter for your product or service, specifically focused on the benefits a buyer will get from it. Add a way to order - and hey, presto. You're set to make a tidy profit from your blog."

He was now listening carefully, nodding his head in agreement.

"Or you could get paid for displaying ads targeted to your visitor's interests."

I was on fire now. Explaining the steps he needed to take to create value on his blog. Telling him how to make it appear valuable to users. Showing him exactly how to leverage his experience at blogging into money in the bank.

When we finally finished a couple of hours later, we made a list. I had suggested exactly THIRTY THREE ways to profit from a blog. My cousin was ecstatic.

"You simply MUST tell others about this."

A book about profiting from blogs - now that was a *cool* idea.

I spent some time looking for other books or resources teaching profitable blogging. Zilch. No one else was telling people about these powerful secrets!

That's when I read blog expert, David Winer's post:

"Another problem with books about blogs (blooks?) is that as I read them I want to comment, more than any other kind of book. Well, how do you do that? Will these books be on the Web? Will they have paragraph-level permalinks?"

Flashbulbs exploded in my mind.

Why not a book on blogs that's *ITSELF* a...

BLOG ?!

The result is my blogBook, "Blog Profit Ideas Exposed - 33 Quick Tips Blog Publishers Can Profit From" http://www.EzineMarketingCenter.com/blogbook/

It's the first of its kind, and presents the content of a 'book' in the form of a 'blog'.

Now YOU can annotate or remark on any of these ideas or tips. Share YOUR experiences or reservations about them. Post any modifications or tweaks YOU feel will make them more effective.

blogBooks make books uniquely reader-friendly in a very personal way. What will emerge? The resulting 'composite' blogBook, annotated with reader comments, will be far more enriching and valuable than my own writing.

PLUS - I can keep adding to the blogBook as and when I find, hear about or use a new Blog Profit Idea! This blogBook will be a living thing that grows and morphs over time...

A personal publishing form of online journalism, the 'blog' has become a medium to share anything you may care to. Today it has also become a publishing format for electronic books. Only time will tell if it's here to stay. Until then, keep blogging - profitably!

About the Author

Why are some people getting rich with email newsletters? Dr.Mani Sivasubramanian has created the *ultimate* guide- "How to Create your own Profitable *Killer* Email Newsletter ... In just 14 Days! FREE details: http://www.EzineMarketingCenter.com/ezinelaunch/ FREE email course: mailto:freezine@ezinemarketingcenter.com

What Blog Can Make Money?


by: Ryen Kim
How to blog to make money from it?

Truly the whole picture of making money blogging is simple:you blog (B), traffic comes to your blog (T), you PREsell to them (P) and finally monetize (M).


You may ask me "I have blog and peoples are coming. I need to know how to monetize, though not sure about what the PREsell means. So, tell me how to monetize, NOW." Understandable request. But before you rush into monetization, there is something you must take care of, otherwise you'll rush in vain.


I read some articles talking about "how to monetize or in what way can you make money from your blog." They were OK and nothing was wrong. But most of them were missing one thing, very important one. If you have a lot of traffic, say 10,000 visitors a day, you may need to focus only for how to monetize. And the way of monetization is simple, something like placing banner, affiliate text link, Google Adsense, (listed a few) on your blog page. What you have to realize is that "B--T--P--M" is really STEP-by-STEP. Monetizing will work only when you make a good success in previous three STEPS (B--T--P)


What blog can make money?

The answer is Any Kind! So, the right question should be "what blog can make more money?"


The answer is Well Prepared Blog! :-) What to prepare? Why not just posting? If you want to just blog and you don't care things to prepare, maybe you're not serious about making money from your blog. Otherwise, please read on.


First, I want to say this, "DON'T BLOG unless you know what you're going to blog!"


By this, I don't mean only conclusion of you blog. Before you blog, sit back from your keyboard and take a time to answer following 3 questions:


1. About what topic am I going to write? Are many people want to know about that topic?

2. With that topic, what product or link am I gonna introduce?

3. And how am I gonna do that?


What do I have in mind about those questions?


1. About topic, I'll do a little bit of research before I write. Have you heard about "keyword research"? There are free tools fit for keyword research. Not only for blog but for any kind of writings, if Internet is involved, I do keyword research first. For example, for this article, I took a little bit of time to find what kind of keyword people are using when they want to look for information about how to make money from blog. And I found people are using "make money blogging." This keyword research has two fold benefit. One is that it helps you fine what kind of topic people want to read. The other is that by using these keyword you'll have better chance to be positioned high in search engine result page.

2. About question 2, I'm thinking about what monetization method I'm going to use. Am I going to introduce an affiliate program, a book or place Adsense?

3. The purpose of asking question 3 was to emphasize the word "PREsell". In blogging, though you want to sell something or want your visitor to click links, don't rush it.

What do you do if you see a blogger is doing nothing but a sales pitch. You leave him once and for all, don't you? So PREsell is the key of how to write.It is something like creating a worm mind to your suggestion.

If you want to make money from your blog, start writing it only after you know what keyword is related your topic and what kind of monetization you can apply. This can make a huge difference.

If you want to know about how to do a keyword research, you may want to read this blog, Traffic to Blog: Keyword Research.

To sum up, a blog that can make more money is;

1. a blog talking about the topic people want to read and this can be found by keyword research

2. a blog that uses the the keyword in the post so that search engine can easily pick up

3. a blog that PREsells product by creating warm mood.

About the Author

Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is blogging and home based affiliate business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based Affiliate Business web site.

7 Tips for Choosing the Right Blog Software for Your New Blo


by: Michael Turner
Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software. However, keep in mind the following seven tips for choosing the best software for you.

Tip #1 Ping Updates
These allow you to update your blog and are very important in blog software. Make sure the blog software you are interested in provides automatic ping updates.

Tip #2 Comments
Whatever blog software you choose, you'll want to make sure that it has an area for comments from visitors. This will help you understand what is successful in your blog and what is not, as well as guide you in future blogs. This is a really great tool and should be part of your blog software.

Tip #3 Trackback
If you are discussing your blog on another blog, or simply adding information to another blog, trackback will allow you to update this information. This is a little confusing, but trackback allows you to talk on your blog about information on another blog and ping the writer of the other blog to let them know what is going on. Trackback is certainly a feature you want in your blog software.

Tip #4 Pingback
Pingback is similar to trackback, but it just sends a URL to the other blog to let them know you are talking about their blog on your blog. This is not used as much as trackback, but you will want a blog software that has at least one of these two functions.

Tip #5 Web-based
The point of a blog is you can post information instantly online, so you want your blog software to be similar to a word processor and web based without a shadow of a doubt.

Tip #6 Archiving
You want a blog software that supports archiving, and most of them do. The reason for this is you will want to save all of your past blogs by the date they were published and archiving allows you to do that.

Tip #7 Categorize
Another great tool you will want in your blog software is the ability to categorize. You want to keep your blogs organized and in categories, if you have them, so this option is really a great one for most bloggers.

There are lots of types of blog software available. You just need to do the research and compare what you find with what you need and then... start blogging!

About the author:
Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/

How to Profit from your Home Business Blog


by: Ian Canaway
How to Profit from your Home Business Blog
Copyright Ian Canaway 2004-11-30
http://www.asuccesfullhomebusiness4u.com/

A blog is a simple tool which all affiliate marketers should be utilising to explode their affiliate sales.

I set up my blog in about 15 minutes at http://www.blogger.com/ it’s a completely free service, and it’s really easy to set-up. I followed directions on an excellent article on getting a new website listed in Google in 48hrs check it out here, http://www.scamfreezone.com/gg/ . I just followed the advice in the article and got started with no problems in no time.

I've been doing a lot of research with regards to blogging and came across a case of a 19 year old kid who was making something ridiculous like $50,000 a year with a blog on mobile phones, from his bedroom! So clearly there is a good earning potential through blogs, but they do take time to grow and build up a readership. Treat your blog as a marathon not a sprint, because it will take time.

Blogs provide a very simple, quick and easy means to add fresh content to your website. As I’m sure you’ve heard many times over ‘content is king’ in the search engines eyes and if you can provide high quality, regularly updated content your website should benefit with regards to your search engine ranking.

By providing fresh, high quality relevant content you will gain an increase of both first time visitors and repeat visitors, they will come back to check out your new content. Providing it’s interesting, relevant and useful to them. You will begin to build relationships with your readers, increasing your credibility and building their trust in you.

These repeat visitors will be exposed to your messages more and begin to trust you and your recommendations. This in turn will fuel sales and referrals. Just make sure you don’t recommend a product you haven’t tried because if it is bad you will lose all credibility!

Never recommend something you haven’t tried and tested your self.

You want to send traffic directly to your blog, do it through multi-dimensional strategies. Have a subscriber box for your newsletter to build your list from your blog. Use it as an exit pop-up from your main site or thank you page for new subscribers, directing them to relevant content immediately. As once your prospects have got to know you through the blog they are much more likely to explore your website and check out whatever you are offering.

Whenever you sign-up for an affiliate program or buy a product, review it in your blog and be brutally honest, your readers will love you for it. Take a completely unbiased view point and talk about both the positives and negatives of each product. In essence you are providing more of an insight into the product than the sales page itself, almost a sample, this will help convert those prospects that are ‘sitting on the fence’ so to speak. Obviously when you review your affiliate products, make sure that you use your affiliate links.

It has been shown that prospects are 7-10 times more likely to buy from a blog recommendation than from other sources!

Other ways that you can generate extra income through your blog are through the Google ad sense program, selling banner/link space as your traffic increases or as I mentioned earlier by adding you own opt-in sign up form to which you send your newsletter or other targeted offers.

Your blog can be syndicated using RSS, which I won’t go into here, that’s another article. But savvy webmasters can use your blog content on their web pages. This benefits them as they have regularly updated fresh content for their website and benefits you through increased exposure and free targeted traffic.

Be passionate about your blog, love your blog. If you do not then it will become obvious through your posts and you are unlikely to be anywhere near as successful as you could be.

Add to your blog regularly provide good quality content and reviews and you will be on your way to blogging success.

“A man would do nothing, if he waited until he could do it so well that no one at all would find fault with what he has done”. -- Cardinal Newman

Get that blog started today!

(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The byline and biography must remain in the article.)

Resource Box:
Ian Canaway is the owner of http://www.asuccesfullhomebusiness4u.com/ and you are invited to come and have a look round his new home business blog at http://ahomebusinessblog4u.blogspot.com/
For home business tips, advice and product reviews. Happy Blogging!

About the Author

Resource Box:
Ian Canaway is the owner of http://www.asuccesfullhomebusiness4u.com/ and you are invited to come and have a look round his new home business blog at http://ahomebusinessblog4u.blogspot.com/
For home business tips, advice and product reviews. Happy Blogging!

2/24/2009

How to Boost Traffic to Your Blog:Keyword Research


by: Ryen Kim
How to use keyword research as traffic building method?


If you are serious to make money from blog, you must think about keyword before you write. And use that keyword repeatedly (more frequently than your high school English grammar teacher would say "it's a good English.") in your blog.


Why you have to use a keyword?


Using keyword in your blog is one of powerful ways to bring traffic to your blog. Why? It's simple. People search using keywords to look for information. If your blog includes those keywords, they will find your blog from the search engine result page and will come to you to find the information they were looking for. But is that really simple like that? Not exactly. Two things must be considered.


  • The keyword you're using must be related to your blog topic. When you're blogging about 'racing car' for example, if you use 'basketball' as a keyword, it won't help you bring the traffic. Moreover, if the visitor came to you to find information about 'basketball', he will leave your blog having bad impression on you because he couldn't get any relevant information from your blog.

    So, the rule number 1 is to use the keyword related to your topic.

  • Suppose you discovered high demand keyword (a keyword many people uses) related to your blog topic, does using that keyword guarantee you a lot of traffic? What if many bloggers are talking about similar topic using that keyword? If so, although many searchers use that keyword, probably they'll go to other bloggers who are ranked more highly in the search engine than you.

    The point is that you have to find the keyword that has high demand but a few supply. In other word, you have to find 'niche keyword.'


How to find the 'niche keyword'?


It's two fold. First, find the demand and then the supply.


How to find the demand of the keyword?


  • Use a keyword search tool. I found Search It is handy and best of it's free. A con is that an additional promotion page provided by SBI (Site Build It) will be open. But you can close it and that doesn't harm you from using search tool, Search It.


    Here is a short introduction on how to use "Search It!"


    Once you get through Search It, you will see Search It! window which has 4 boxes. Suppose you want to talk about 'car',

    • choose 'Brainstorming' at step 1 box in the "Search It" window,

    • choose 'overture suggestion' at step 2 box

    • type 'car' (without quote) at step 3 box

    • click 'Search It!' button (you may notice that there is step 4, but you don't need to fill it at this stage. If you try write something the program will tell you that you don't need to choose at this time.)

    • then a leading page will be open, which explains the technique you are using. Click 'Please .....results.' link to see the result.

    • the resulting page looks something like,

      Count SearchTerm

      3467549 car

      1914166 car insurance

    • You see the number in Count column? That's the demand of the keyword.

    • You also notice that other search terms are shown in the result page. Save this keywords and count somewhere, in case you have to refer it later.



    How to know the supply of the keyword?


    • For this end, you don't need any other tools. Just go to Google, Yahoo or whatever search engine you like and type car in the search box.

    • Look upper right bar of the search result page and you can find something like "Results 1 - 10 of about 301,000,000 for ''car". The number '301,000,000' is the approximated number of supply. For sure, not all of them are blog, but realize that if you talk about car you're just 1 out of 301,000,000. This means that you may not pick up "car" as your keyword and choose other topic if you want many visitors to find your blog from the search engine. This is why you need to save above demand table somewhere.

    • Now that you know the topic "car" is too competitive, the next thing you can do is to find the number of supply for other keywords from the table you saved. Continue this step until you find less competitive keywords.



    You may choose several keywords and use them in your blog. But remember that if you post a short blog, it's better to focus on only one keyword. If it's long, you may choose primary and secondary keyword.


    To sum up,


    • Use Search It to find reasonable demand of the keyword related to your blog.

    • Check the number of supply from a search engine, for example, Google.

    • Choose the keywords that have high demand and low supply.

    • Finally use that keyword in your blog repeatedly with the frequency of a bit more than your high school English teacher would tell you.


    You may want to know how to write so that you can increase traffic, which is the topic of how to boost traffic to your blog: part 2. You can read it at Traffic to Blog:Part 2.

    About the Author

    Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is blogging and home based affiliate business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based Affiliate Business web site.