What Are Blogs?

by: Sharon Housley

Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images. Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever you, the author, want them to be. Where Did Blogs Come From? The roots of blogging can be traced back to the mid 1990's. Who the very first blogger actually was is unclear, as the art of blogging did not really take hold until 1999. The original "weblogs" were link-driven sites with personal commentaries. The very first blogs were human guided Internet web tours. While initially thought of as diaries or online journals, blogs have evolved into the latest fresh web content. The Future of Blogs A buzz word in techie circles, "blogging" is the wave of the future. Whether its a fad, or proves to be a new way to communicate with existing and potential customers it deserves at the very least a cursory look. Why is Blogging Helpful to Businesses or Individuals? Just as animated .gifs were once cool, blogging is the trendy thing to do. That does not mean that it is not beneficial to businesses. Webmasters struggling to keep fresh, attractive content on their websites to lure visitors back, have found blogs the answer. Content is a necessity for online businesses, both for purposes of being found by search engines but also because it gives visitors a reason to come back. Now that we have established that blogs are not only trendy but also beneficial to businesses, its important to understand how they can be used to your advantage. We currently manage and update three blogs on a daily basis. The first is our new business blog at: http://www.notepage.net/blog.htm This professional business blog allows us the opportunity to tell potential, or existing customers industry news, updates, or generally how mobile or paging software can be used in specific situations to alleviate problems. The bottom line is we control the content. Its updated daily, which increases the chances that search engines will spider on a regular basis and it helps with page rank because it's been submitted to all the blogging directories. Initially started on a whim we've found it beneficial to report tips, tricks or make visitors aware of new regulations related to the mobile or paging industry. The second blog we manage is at: http://www.softwaremarketingresource.com/blog.html This blog is less formal and contains marketing tips, or promotional advice for software developers or online marketers. We found that we had overflow from our monthly newsletter. Generating a daily blog would require very little effort and would assist us in creating fresh content which our readers told us was of significant interest. The third blog is a combination of both styles and contains tips for small businesses. The small business blog is located at: http://www.small-business-software.net Blogs & Your Business The bottom line is you need to determine how a blog will benefit your business, determine a schedule and adhere to it. Let your readers know what to expect and when to expect it. Blogs provide great supplemental content and direct attention to areas of your business that you want to showcase; you direct the content but let your readers guide you. Creating a Blog There are numerous online tools that can be used to create a blog. We found that because of security concerns, it would just be best to use a standard html program. In our case we used Dreamweaver and create daily posts. Its really not much more complicated than typing an email. The content is then sent via FTP to a web server. If you want to test the waters there are online web-based tool that helps you publish to the web instantly. The most popular web based tool is likely Blogger http://www.blogger.com. Other Advantages to Blogs While you may initially create a blog for your existing customers, you may find that you can attract new customers by illustrating your expertise in a specific field. There are numerous websites that act as "blog search engines", be sure to submit your sites to these websites to increase your exposure. This will also help with your page rank and possibly increase the likelihood you will receive decent ranking with Google. You can also create an RSS feed in order to syndicate blog content and gain additional exposure. About the author: Copyright 2004 Sharon Housley About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.neta company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.messaging-software.net

13 Steps to Successful Blogging

by: Ant Onaf

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging. 1) Where to start? You should begin your blog with a free blog hosting service such as Journal Home or Blogger. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service is, in the case your blog doesn't become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your "move". Simply add a last entry stating that your blog has "moved" and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to...but only when you need to! 2) Niche A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family...you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog. 3) Update Daily (nothing less) This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don't come to work for days or weeks...you lose money or worse you get fired! Same applies here...if you don't update your blog for days or weeks you'll lose visitors. 4) Traffic It's no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the "About the Author" passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the "About the Author" passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your site in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators. 5) Track Your Blog How do you know if your blog has traffic? Just because no one is leaving comments doesn't mean your blog isn't growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what "you" have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors. Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose. 6) Listen to Your Audience When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting. 7) Multiple blogs Use multiple blogging accounts to attract more people. This means you should have a blog with JournalHome.com, Blogger.com, LiveJournal.com, Blog-City.com, tBlogs.com, etc. The more blog accounts the better. You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords. 8) Short & Concise Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic. 9) Digital Art Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended. 10) Keep it Personal A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors. 11) Interact With Your Visitors You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: "Monday Money Tip" or "Picture of the Week" which entices your readers to look forward to each week. Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you "will discuss the speech and give your opinion after the speech airs. Comments will be appreciated". Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about "Paris Hilton Getting Married" then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog. 12) Make Money Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising. 13) You're a Professional You're a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a "move" announcement. The title should be "Moved" and the blog entry should state something like "Old Blog has been moved to New Blog please follow and bookmark this link for future reference: http://www.YourNewBlogDomainName.com". This way all returning visitors and new readers should not have any problem finding your new blog domain. At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying "two heads is better than one", more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors. Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging. About the Author Ant Onaf is the owner and founder of www.JournalHome.com He is an online internet marketer, content writer, and IT consultant. Ant Onaf has years of IT-related experience and Internet-related experience. His ingenuity, dedication, and passion for technology, internet marketing, & writing have made him a monumental icon in the World Wide Web. His blog can be visited at http://www.journalhome.com/AntOnaf

7 Tips for Successful Blogging

by: Michele Schermerhorn

So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging. Here are seven tips to help you build and hold an audience for your blog: Tip #1: Provide quality content. On the Internet, whether you are talking about websites or blogs, a lot of space is given to content. Everyone directs you to provide quality content. But, what is quality content? The quality of your blog’s content is directly related to how well you have defined your ideal audience. A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content. The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis. Tip #2: Blog regularly If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want. Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day. This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting. Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work. When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish. Tip #3: Mention your blog wherever you can Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads: Michele Schermerhorn http://www.imarketblog.com A sassy little marketing blog Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too. Tip #4: Participate in the blogosphere Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you. If a blogger really likes your site, they will add you to their blogroll. A blogroll is generally found on every blog which understands linking to the rest of the blogosphere helps drive traffic. A blogroll is a listing of other blogs. Think of it as a “recommended reading list”. Don’t be stingy with your blog roll either. Add those blogs that you read and enjoy to your blogroll too. Tip #5: Think keywords when you post Think about keywords with your use of titles, links and blog posts. Search engines, like Google and Yahoo, like keywords. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want. To increase the value of the key words in your content, make certain keywords are part of the hot link in your posts. Don’t use “click here” as the hot link. You will be wasting valuable real estate in your post. Instead use the relevant keywords for the hot link, like “a great marketing idea. This gives the keywords added emphasis with the search engines. One last thought on keywords for driving traffic; if you want a real leg up in the traffic game, in your linking code add rel=”tag”. This helps Technorati, a major blog resource, index your blog for their directory. But don’t stop there! It’s time to submit your blog to blog directories. Tip #6: Submit your blog to blog directories In addition to submitting your blog to the major search engines, make certain you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub. Many people find blogs through these online directories. When you do submit your blog to these directories, remember to add a description that will entice your targeted audience to check your blog out. For instance, when I post my blog in blog directories, under description I put “General musings, rants, advice and strategies from a battle-worn veteran of the Marketing Wars, online and off”. Your description should help the potential reader understand your blogging topic and the flavor of how you write. In addition to submitting your blog to blog directories, join a few of the free or inexpensive traffic exchange sites like blogexplosion or blogclicker. Tip #7: Use free and inexpensive blog traffic exchange communities There are many sites which can be termed “traffic exchange” sites for the blogging community. It won’t cost you anything to sign up. At the very least, join blogexplosion, blogclicker, and blogazoo. Once you sign up, you have two options to help drive traffic to your blog. Use both of them! The first method is to earn credits (guaranteed visitors to your site) by using the “surf member sites” function. As you surf through those sites, you will be earning credits (visitors to your blog). When you find an interesting post, leave a comment as discussed above. When you find a blogger you like, add them to your blogroll and let them know you did. The second method to drive traffic is to purchase credits. The cost is very cheap for the traffic you will drive to your blog. The more traffic to your blog, the more customers you’ll have. The more happy customers you have, the more they will tell others. The more they tell others, the more customers you get. Don’t you love this dance! In summary, blogging may not be for everyone. However, it can be a great method for bringing your unique perspective to the Internet. You will surely find others who think the same way you do. Some bloggers will entertain you, some will inform you, and some will drive you to tear your hair out. Decide what type of blogger you want to be and be the best you can. See you in the blogosphere! About the Author Michele Schermerhorn calls herself a “Corporate Freedom Fighter” dedicated to freeing cubicle prisoners. She has over 30 years experience in the business world. She is President of Online Business Institute Inc. (www.obinstitute.com), authors a sassy marketing blog (www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to “Create Successful Online Business Owners One Person At A Time”.

24 Tips and Strategies on How Everyone Can Blog Right andGet

by: John Teh

By the end of 2004 blogs had established themselves as a key part of online culture. "Blog readership shoots up 58% in 2004 6 million Americans get news and information fed to them through RSS aggregators But 62% of online Americans do not know what a blog is." - Pew Internet & American Life Project Tip #1 - How and Where Should I Start? You should begin your blog with a free blog hosting service such as Blogger (http://www.blogger.com), or other similar free services such as JournalHome.com, LiveJournal.com or Blog-City.com. The learning curve for using such free services allow you to spend more on developing your content rather than worrying about the advanced areas of scripting, hosting, or programming. Tip #2 - The Things You Should Decide to Write About Although not a required prerequisite for you in order to write a blog, it is highly recommended to try to find a topic to write about based on your level of interest and knowledge. The higher your level of interest, the easier it is for you to get your quality content posted on your blog. Always try to choose an area which you can enthusiastically write about on a daily basis.Try to pay attention to a niche which suites you well. A niche is basically a targeted product, service, or topic. Tip #3 - Always stay on topic. Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. The majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Define a topic and try not to run too far away from it. This will ensure that you create a loyal following of interested readers. Tip #4 - Information is king, be informative. If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. Checking your facts before you're giving out an opinion or a product review is always a good idea, your reputation is at stake. If by any chance you're utilizing other people's articles for you blog content, ensure that you follow the terms of usage defined by the author. Tip #5 - Old news is not news, but old information can be recycled and made new. While blogging everyday can be strenuous and time consuming, it is important that the information presented is current and accurate. Information, articles or any other archived resources can be recycled / modified to add more substance to your content. As long as they're relevant and informative, there's no reason why it's not a good approach. Tip #6 - Be disciplined and stick to a fixed posting schedule. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication. If time is not on your side, take advantage of tonnes of automatically updating contents which are available for your blog. Looking at the constantly updating nature of RSS feeds, other RSS feeds from similar topic can be inserted within your blogging post. Tip #7 - Posting Frequency If your blog content is updated frequently, search engines will tend to spider the pages at regular intervals. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 2 - 3 or more daily entries, depending on your daily schedule. Tip #8 - Quantity matters. In order to attract the attention of search engines, you will need to produce a relevant amount of content and information. A headline or simple sentence is not going to generate the interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content. Tip #9 - Clarity & simplicity / Short & Concise Keep your posts and blog entries clear and easy to understand. Simplicity always produce better results at the end of the day. Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Should you insist on partaking on the lengthy road, try to maintain a clean paragraphing style, proper spacing, use different size, color and bold for your titles as well as the subtitles. Use bullet points, go straight to the point and never run out of topic. Insert images to spice up things if you're an avid fan of long posts. Tip #10 - Utilize the and tags Being one of the few most underutilized blogging formatting tags, these 2 items can help you on emphasizing certain points, in the most efficient and striking way. Formatting is simple and straightforward. Just Hi World! and your message will apear distinctively different from the rest of your text, thus gets more attention which it deserves. Take note that the formatting for these 2 tags differ from blog to blog depending on how the owner defines the tag in the CSS (Cascading Style Sheets). Click the below link if you want to read more about CSS. ==>http://www.w3schools.com/css/default.asp Tip #11 - Keyword-rich. If the goal of your blog is to increase your visibility, include related keywords in the title of the blog. Use the title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant to the post. The title should be no longer than 10-12 words. Experiment with the titles if you must, possibly try to avoid general and ordinary titles. Try to include extraordinary and innovative titles to grab the readers' attention. Tip #12 - Spell checking and proof-reading. It only takes a few extra moments and can save you from having to make embarrassing explanations. The hazards of Internet is that if you're too late to correct your mistake, most likely it's already been crawled by the search engines and read by many. It is extremely essential to think / proof read carefully twice or even thrice, about what you post before doing so. Take note of your language and grammar. Tip #13 - RSS Feeds RSS to a blog is like fuel to cars. Mostly every single free blogs or bloggin software out there will have an automatic RSS feed generating feature. Although it's most unlikely that you'll find one without a RSS feature, simply leave it and find a new one, if you happen to come across one without it. Tip #14 - The essence of the Internet - Traffic. It's no secret. You must have traffic to realize the definition of a blog.. There are numerous ways to build traffic. Paid and free advertising, viral marketing, search engine marketing, RSS/XML feeds, word-of-mouth, submitting to numerous blog and RSS directories, etc. RSSBlogsubmit ( http://www.rssblogsubmit.com) provides a submission service for your Blog & RSS feeds. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. Never forget to share your blog to your friends, colleagues, and any other invidious that you know of. Tip #15 - Track Your Blog Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com, ActiveMeter.com, Extremetracking.com or Sitemeter.com will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose. Tip #16 - Make use of your Blog's statistical and tracking information. Believe it or not, your visitors' information from your tracking scripts will provide you priceless information on how you can attract more readers. Keep note on the keyword terms used from search engines which bring you traffic. You can identify relevant closely related topics which you can venture into and add more variety into your blog, yet staying very much in topic. Simply put, more topic coverage and more variety = more traffic. You may analyze your tracking information further on how you can strategize your blog's content. You can also apply some keyword optimization strategies here. Tip #17 - The essence of your Blog is your Audience, listen to them. Always interact with your readers who post comments on your blog. Reply with a brief thank you note or just simply attend to their questions if they have any. It's a proven fact when there's a direct human interaction and knowing the fact that there's a "real human" at the other end of the blog makes most of them coming back. If your audience provide suggestions, comments or feedbacks, take them constructively and inform them if you have any desires of implementing such ideas on your next update. And of course, don't forget to thank them for their ideas. If it's a great idea, why not throw in a free gift? Mention their website in your blog? Tip #18 - Create and increase the "Why Must I Return" Value to Your Blog Everyone knows the fact that Blogs get a huge level of returning visitors because of its constantly updated content. Why don't you add more interesting items to that return value by having fixed periodical posts / offers, e.g. Monday Top 10 Tips, Picture of the Week, Free Bonus of the Month, Free Daily Wallpapers, etc. to give them the absolute excuse to return to your blog. As long as you can efficiently and appropriately increase that Return Value constantly, it is mostly guaranteed that you'll be getting tonnes of repeated visitors, period. An advance notice, prelaunch announcement or anything similar to that also can act as a short term return value strategy. Encourage readers to comment on your such notices / posts. Experiment and play around with this idea. Tip #19 - Multiple blogs It never hurts to use multiple blogging accounts to attract more people. You can even have multiple blogs within Blogger.com itself, but you may also want to try different free blogging services such as JournalHome.com, LiveJournal.com, Blog-City.com, etc. Should you have the urge to have multiple similar duplicates of your blog just to gain more traffic, it is wise to avoid it as search engines / feed directories might translate that as excessive redundant information which simply brings you trouble, and you're tend to get penalized, banned or even accused of spamming. Tip #20 - Digital Art, Creative Graphics Another proven fact - Monotonous and continous display of text will make your readers run away! Try to include non- advertising graphics, pictures, photos, and art in your blog entries, but try to keep them at a limit. Too many graphics also mean slower loading time and messy text and graphical combination. You don't want your blog to look messy. Most of the time, graphics can bring your blog to life. Pictures can make boring texts interesting no matter how long it is. Graphical elements are by far the fastest message delivering element available on the net today. It may deliver various messages by a split second of a look. Tip #21 - Maintain a Personal Blog A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first- person narratives. Share product reviews and personal endeavors, instead of trying to make it sounds like you're selling. Tip #22 - Credibility & Popularity As thing progresses, things need to change in order to cope with the flow and nature of development. If your number of readers are reasonably huge, and still using a free blogging service to get your messages out, you may want to consider getting your own domain name and hosting plan to have a more personalized Blog. Domain names and hosting plans are pretty much straightforward. Research is all what it takes to get the best of all the available options. For the most highly recommended comprehensive listing of Free Blogging software out there, drop by at http://www.opensourcecms.com/. This is by far the best place to drop by if you want to get your research done about which blogging software to choose. Reviews, ratings, public votes, demos, etc are provided. And the best thing is, all of them are Open Source, which means they are totally free. Try going through the server requirements for each software before purchasing your web hosting. Tip 23# - Customize the look of your Blog If you happen to be using one of the Free blogging services out there, you might notice that most of us are using the same template again and again for our blogs. It is well understood that not everybody has the technical knowledge to change the layout as how they want it to be, but if you have the knowledge, by all means try to customize it and make it look DIFFERENT. You can grab that extra attention, if you're different in certain ways. Create that image for yourself. Tip #24 - Blog and Make Money Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking if you want to turn your traffic into profit. Some of the recommended income generating sources are as follow :- Google Adsense, Amazon Associate program (www.amazon.com), Blogads.com, Crispads.com, Tagword.com, Affiliate Programs and any advertising related text links can be your place to start off. Final #Tip - Conclusion. Following these blogging tips should make your blogging experience much more rewarding. Blogging is generally done out of interest and enthusiasm and sometimes for income generating purposes. The flexibility of blogging will never cease to expand. Through time, dedication, and persistence you will be rewarded with all the royalties of blogging. About the Author About the Author John Teh is an internet blogger enthusiast, exposed to the fun and possibilities of blogging on the net. http://www.rssblogsubmit.com

How To Boost Traffic To Your Blog: SEO for Bloggers

by: Ryen Kim

Let search engine index your blog and let people come to your fresh blog. Though you're in World Wide Web, nobody knows you're there. You need to pull kindly those who are potentially waiting for you but don't know where your are. This objective is related to generally known as search engine optimization (SEO). It's too broad to address all. But the most important things will I talk about. Though they're not all but more than enough will be covered. They are about... How to use keywords as a SEO technique What to consider when you choose blog templates How to construct your blog search engine friendly Ping your blog How to use keywords as a SEO technique? As long as SEO is concerned, the keyword comes at front line. You have to find the target keyword/keywords or niche keywords. What to do with the keyword/keywords? Please read on..... Enter keywords in your blog name: If you named your blog for example, "Ryen's blog", it's not a good idea in the view of SEO. Instead name your blog something like "keyword blog". You need to substitute "keyword" with your "target keyword", for example "mountain bike blog", if your blog is about mountain bike. Enter keywords of your post in title tag: Actually most of bloggers don't need to concern about "title tag" because most of blog hosting applications such as blogger, typepad, wordpress, movable type, drupal, etc... care this for you. But you have to use the keyword in your title and then they will include it in the title tag for you. Enter keywords in meta description tag, if possible: This may be difficult for most of bloggers because most of blog hosting system don't support this. If this is your case, don't bother with this. To make it possible is almost impossible for the people like me who are not techie at all. But don't worry there is other solution: care your first sentence of the first paragraph. Enter keywords in the first sentence: Nowadays many SEO experts say that most of search engines don't look meta description tag. Instead they look for the few words in the first sentence. So care your first sentence to include the keywords, make it fit to describe your whole post and attractive. Repeat your keywords in your post: With this an English grammar teacher may not be happy. But as long as SEO is concerned, it's necessary: frankly to say, you have to. General rule says the keyword density should be about 2-3% of whole words in your post. You may complain "heck, how do I know keyword density." Well, you don't need to count it manually. There is a free tool to check the keyword density. And actually I don't even check it all the time. I just keep in mind 2-3% and check only for some posts that I think worth checking. Having this in mind, the free tool is here. Type the URL of your post, keyword and click "analyze" button. It'll return you the keyword density of your post. If the keyword density is too low, consider repeat the keyword more but don't repeat too much (more than 3%) Use your keyword in your blog domain: This improves the ranking of your blog and hence more traffic come to you. If your blog is about "anniversary gift", for example, include it in your domain name so that your blog domain looks like "anniversary-gift.yourhost.com" Use your keyword in the link title: Many blogger don't know about this! Which one do you think better, "anniversary gift" or "anniversary-gift.your host.com" as your link title? The former is better. The reason? Because search engines value more. So keep in mind that whenever you get link try to enter your keywords in the link title. Enter keywords in your file name: When you save your blog, use your keyword. Which one is better, "mypost98.html" or "anniversary-gift-how-to-choose.html"? This time the latter is better because it includes keywords and hence get better chance to be listed in high rank in search engine. Enter keyword in alt tag: If you use images in your post, don't forget to put your keyword in alt tag. A 2 cent-tip related to this is that if your Google Adsense doesn't seem to show matching ads with your content, check your alt tag. Maybe it's because you put unrelated words in alt tag. What to consider when you choose blog templates? Certainly there is a search engine friendly blog templates. To know whether your blog template is search engine friendly designed, go to Crawler simulation (It's free.) Enter your blog URL and then it'll show you how it looks like when a search engine spider visits your blog site. If you see a lot of html code or java scripts before you see main content, it means your blog is not well designed in the point of search engine optimization. There is a way to hide unnecessary code from spiders, using CSS or div class "hide". Try to make your title tag immediately after head tag and to show up your body content as near to head tag as possible. How to construct your blog search engine friendly? Make your blog site structure as simple as possible. This may not be a big issue for bloggers because unless a blogger can design her/his blog system, they have to use a default system. What I mean by this is that most of blog system make permalink be for example, "www.blogcom.com/user/archive/year/month/date/apost.html". See how far the final "apost.html" is from root. It's 5 step further. This is not so good in terms of search engine optimization. You can reduce those steps but you only can do so one or two step because database recognition is concerned behind this story. So the bottom line is that try to make your blog simple but if it's not possible, focus on writing good content. I observed many top bloggers have a bit complicated permalink system yet have lots of traffic. But if you can make your blog structure simpler without problem, please do so because it is much better for the reader and search engine as well. Ping your blog Do you ping? Many pongs will come,then. :-) This may not be an issue if you're using Movable Type, WordPress, Typepad, or Drupal 4.6.0. But consider pinging to Ping-o-Matic!, if your system is not configured to do so. Because it pings to most of important blog search engines and directories in one spot. If your blog application doesn't support to ping automatically to "Ping-o-Matic!", you can do so manually by visiting Ping-o-Matic! Once you type your blog name, blog URL, check where to ping and click "submit ping" button, and don't forget to bookmark. It gives you a convenience because you don't need to type blog name, URL and check where to ping again. By pinging you make search engine spider crawl you more frequently and make your reader notified faster. So far you have the most important SEO techniques for your blog. Say, how to use your keywords and where to enter, search engine friendly blog template design, structure and finally ping to "Ping-o-Matic!" But one thing is missing! Get inbound links! Probably it is as important as your blog itself! You can read about this at Traffic to Blog: Part 4 About the Author Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is blogging and home based affiliate business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based Affiliate Business web site.

Search Engine Optimization For Blogs

by: Priya Shah

Copyright © 2004 Priya Shah http://www.priyashah.com Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage. Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages. Here are the most important rules to follow to get your posts listed for keywords of your choice. 1. Use your primary keyword in your blog domain Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. For example, if you want your blog to get found for the keyword "rss" get a domain with the keyword "rss", or use the keyword in a subdomain as in http://ebizwhiz-publishing.com/rssnews/ Getting a domain name with your own name might make for good branding, especially if yours is a personal blog. But if you're doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction. 2. Use your primary key phrase in your blog header tags and the title of your posts If your primary key phrase is "business blogging" make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts. Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates. For example, if you have a blog on Blogger and title your post "Search Engine Optimization For Blogs", Blogger will automatically create a page with your post and name the file "search-engine-optimization-for-blogs.html" or something similar. With other server-side software like Wordpress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink. 3. Use your secondary keywords in the body of your post If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately. Don't overdo this or your posts will end up sounding unnatural and spammy to readers. 4. Use your keywords in the anchor text of links Keyword in links have more importance than simple text. Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site. Link keywords where they naturally appear in the body text, but again, don't overdo it, or you'll end up with spammy looking pages. 5. Make sure search engines can spider your blog easily Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily. 6. Get backlinks from other blogs or websites Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings. I've seen many people recommend Blogrolling as one method of building links to your blog. BlogRolling is a one-stop linklist manager for your blog or journal. http://www.blogrolling.com But all this service actually does is give you a bit of javascript code that "calls" the links. As far as search engine rankings go, this method of linking is of little use, because spiders can't read external javascript code. Instead I recommend that you focus your linking efforts on the methods here. * Submitting to Blog Search Engines and Directories: Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog. Here is the best list I've found of places to submit your feed or blog. Best Blog Directory And RSS Submission Sites http://www.masternewmedia.org/rss/top55/ * Link Exchanges: Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software. * Trackbacks: You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts. Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog. http://www.haloscan.com But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically. * Comments: You can also get back links to your blog by posting legitimate comments in response to posts on other blogs. 7. Update frequently There's no better food for search engine spiders than fresh content. Post and update your blog frequently using all the rules outlined above and there's no reason why your blog will not get you top rankings in a short period of time. 8. Stay put Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish. You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move. For more ways of building traffic to your blog, read the article "How To Build Traffic To Your Blog." http://www.blog-maniac.com/build-blog-traffic.htm ABOUT THE AUTHOR Priya Shah publishes an internet marketing ezine at http://ebizwhiz-publishing.com by day and doubles as a Blog Maniac by night http://www.blog-maniac.com Blog Brandz http://www.blogbrandz.com is the legitimate offspring of her affair with the blogosphere.

7 Questions To Ask Yourself BEFORE Starting A Business Blog

by: Priya Shah

Blogging is the latest buzzword in online marketing and PR. But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it. If you are planning to start a business blog, ask yourself these questions before you take the final plunge. 1. Do you really need a blog? Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don't enjoy writing that much, you could always create an audio or video blog. But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better? 2. Whom do you want to reach with your blog? The first step to reaching your audience is understanding where they go to find information about your products. If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose. If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business. - Internet users Does your target audience really use the internet? If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort. - Blog readers Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog. - Search engine users A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention. 3. What do you want to achieve with your blog? There are a lot of things that a blog can do for your business. Blogs can help you - - Increase your visibility and search engine rankings - Brand yourself, your products, your services, your company - Build a community and network with people who have similar interests - Expand your reach to those outside your current sphere of influence - Establish your credibility as an expert or thought-leader in your field - Put a human face on your business - Reach out to potential customers and stakeholders Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives. 4. How much time can you spend on your blog? Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information. If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business. If not, you should either hire someone to do the research or seriously rethink your decision to start a blog. 5. What blogging platform will serve your needs best? Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option. The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly. Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post. According to T.L. Pakii Pierce who writes at "How to Blog for Fun & Profits!" http://blogforfunandprofit.blogware.com, if you are short of time, and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better. This might also prove a better option if you want to get started as soon as possible, are new to the internet, or are unfamiliar with scripts or code. If, on the other hand, you're a control freak (like me) and don't mind spending some time and effort to customize your blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you. If you don't want to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a number of blogging software. 6. How do you plan to promote your blog? Why is it good to know this before you start your blog? Because it will help you decide where best to invest your time and effort when you need to build traffic to your blog. You'll learn more about the methods to promote your blog when you subscribe to the email course below. Some of these tasks can be outsourced, while others you would have to do yourself. Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible. 7. How will you assess the success of your blog? To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it. Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog. Understand that blogging is not for everyone. It's just another form of communication. Don't get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message. Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone. But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be just what the doctor ordered for your business. ABOUT THE AUTHOR Priya Shah is a former journalist who writes on business blogging and publishes an internet marketing newsletter. Subscribe to her free eCourse on Blogging for Marketers