by: Sharon Housley |
| Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images. Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people's personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever you, the author, want them to be. Where Did Blogs Come From? The roots of blogging can be traced back to the mid 1990's. Who the very first blogger actually was is unclear, as the art of blogging did not really take hold until 1999. The original "weblogs" were link-driven sites with personal commentaries. The very first blogs were human guided Internet web tours. While initially thought of as diaries or online journals, blogs have evolved into the latest fresh web content. The Future of Blogs A buzz word in techie circles, "blogging" is the wave of the future. Whether its a fad, or proves to be a new way to communicate with existing and potential customers it deserves at the very least a cursory look. Why is Blogging Helpful to Businesses or Individuals? Just as animated .gifs were once cool, blogging is the trendy thing to do. That does not mean that it is not beneficial to businesses. Webmasters struggling to keep fresh, attractive content on their websites to lure visitors back, have found blogs the answer. Content is a necessity for online businesses, both for purposes of being found by search engines but also because it gives visitors a reason to come back. Now that we have established that blogs are not only trendy but also beneficial to businesses, its important to understand how they can be used to your advantage. We currently manage and update three blogs on a daily basis. The first is our new business blog at: http://www.notepage.net/blog.htm This professional business blog allows us the opportunity to tell potential, or existing customers industry news, updates, or generally how mobile or paging software can be used in specific situations to alleviate problems. The bottom line is we control the content. Its updated daily, which increases the chances that search engines will spider on a regular basis and it helps with page rank because it's been submitted to all the blogging directories. Initially started on a whim we've found it beneficial to report tips, tricks or make visitors aware of new regulations related to the mobile or paging industry. The second blog we manage is at: http://www.softwaremarketingresource.com/blog.html This blog is less formal and contains marketing tips, or promotional advice for software developers or online marketers. We found that we had overflow from our monthly newsletter. Generating a daily blog would require very little effort and would assist us in creating fresh content which our readers told us was of significant interest. The third blog is a combination of both styles and contains tips for small businesses. The small business blog is located at: http://www.small-business-software.net Blogs & Your Business The bottom line is you need to determine how a blog will benefit your business, determine a schedule and adhere to it. Let your readers know what to expect and when to expect it. Blogs provide great supplemental content and direct attention to areas of your business that you want to showcase; you direct the content but let your readers guide you. Creating a Blog There are numerous online tools that can be used to create a blog. We found that because of security concerns, it would just be best to use a standard html program. In our case we used Dreamweaver and create daily posts. Its really not much more complicated than typing an email. The content is then sent via FTP to a web server. If you want to test the waters there are online web-based tool that helps you publish to the web instantly. The most popular web based tool is likely Blogger http://www.blogger.com. Other Advantages to Blogs While you may initially create a blog for your existing customers, you may find that you can attract new customers by illustrating your expertise in a specific field. There are numerous websites that act as "blog search engines", be sure to submit your sites to these websites to increase your exposure. This will also help with your page rank and possibly increase the likelihood you will receive decent ranking with Google. You can also create an RSS feed in order to syndicate blog content and gain additional exposure. About the author: Copyright 2004 Sharon Housley About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.neta company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.messaging-software.net |
2/25/2009
What Are Blogs?
13 Steps to Successful Blogging
by: Ant Onaf |
| Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging. 1) Where to start? You should begin your blog with a free blog hosting service such as Journal Home or Blogger. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service is, in the case your blog doesn't become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your "move". Simply add a last entry stating that your blog has "moved" and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to...but only when you need to! 2) Niche A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family...you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog. 3) Update Daily (nothing less) This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don't come to work for days or weeks...you lose money or worse you get fired! Same applies here...if you don't update your blog for days or weeks you'll lose visitors. 4) Traffic It's no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the "About the Author" passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the "About the Author" passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your site in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators. 5) Track Your Blog How do you know if your blog has traffic? Just because no one is leaving comments doesn't mean your blog isn't growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what "you" have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors. Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose. 6) Listen to Your Audience When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting. 7) Multiple blogs Use multiple blogging accounts to attract more people. This means you should have a blog with JournalHome.com, Blogger.com, LiveJournal.com, Blog-City.com, tBlogs.com, etc. The more blog accounts the better. You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords. 8) Short & Concise Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic. 9) Digital Art Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended. 10) Keep it Personal A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors. 11) Interact With Your Visitors You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: "Monday Money Tip" or "Picture of the Week" which entices your readers to look forward to each week. Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you "will discuss the speech and give your opinion after the speech airs. Comments will be appreciated". Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about "Paris Hilton Getting Married" then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog. 12) Make Money Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising. 13) You're a Professional You're a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a "move" announcement. The title should be "Moved" and the blog entry should state something like "Old Blog has been moved to New Blog please follow and bookmark this link for future reference: http://www.YourNewBlogDomainName.com". This way all returning visitors and new readers should not have any problem finding your new blog domain. At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying "two heads is better than one", more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors. Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging. About the Author Ant Onaf is the owner and founder of www.JournalHome.com He is an online internet marketer, content writer, and IT consultant. Ant Onaf has years of IT-related experience and Internet-related experience. His ingenuity, dedication, and passion for technology, internet marketing, & writing have made him a monumental icon in the World Wide Web. His blog can be visited at http://www.journalhome.com/AntOnaf |
7 Tips for Successful Blogging
by: Michele Schermerhorn |
| So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging. Here are seven tips to help you build and hold an audience for your blog: Tip #1: Provide quality content. On the Internet, whether you are talking about websites or blogs, a lot of space is given to content. Everyone directs you to provide quality content. But, what is quality content? The quality of your blog’s content is directly related to how well you have defined your ideal audience. A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content. The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis. Tip #2: Blog regularly If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want. Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day. This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting. Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work. When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish. Tip #3: Mention your blog wherever you can Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads: Michele Schermerhorn http://www.imarketblog.com A sassy little marketing blog Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too. Tip #4: Participate in the blogosphere Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you. If a blogger really likes your site, they will add you to their blogroll. A blogroll is generally found on every blog which understands linking to the rest of the blogosphere helps drive traffic. A blogroll is a listing of other blogs. Think of it as a “recommended reading list”. Don’t be stingy with your blog roll either. Add those blogs that you read and enjoy to your blogroll too. Tip #5: Think keywords when you post Think about keywords with your use of titles, links and blog posts. Search engines, like Google and Yahoo, like keywords. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want. To increase the value of the key words in your content, make certain keywords are part of the hot link in your posts. Don’t use “click here” as the hot link. You will be wasting valuable real estate in your post. Instead use the relevant keywords for the hot link, like “a great marketing idea. This gives the keywords added emphasis with the search engines. One last thought on keywords for driving traffic; if you want a real leg up in the traffic game, in your linking code add rel=”tag”. This helps Technorati, a major blog resource, index your blog for their directory. But don’t stop there! It’s time to submit your blog to blog directories. Tip #6: Submit your blog to blog directories In addition to submitting your blog to the major search engines, make certain you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub. Many people find blogs through these online directories. When you do submit your blog to these directories, remember to add a description that will entice your targeted audience to check your blog out. For instance, when I post my blog in blog directories, under description I put “General musings, rants, advice and strategies from a battle-worn veteran of the Marketing Wars, online and off”. Your description should help the potential reader understand your blogging topic and the flavor of how you write. In addition to submitting your blog to blog directories, join a few of the free or inexpensive traffic exchange sites like blogexplosion or blogclicker. Tip #7: Use free and inexpensive blog traffic exchange communities There are many sites which can be termed “traffic exchange” sites for the blogging community. It won’t cost you anything to sign up. At the very least, join blogexplosion, blogclicker, and blogazoo. Once you sign up, you have two options to help drive traffic to your blog. Use both of them! The first method is to earn credits (guaranteed visitors to your site) by using the “surf member sites” function. As you surf through those sites, you will be earning credits (visitors to your blog). When you find an interesting post, leave a comment as discussed above. When you find a blogger you like, add them to your blogroll and let them know you did. The second method to drive traffic is to purchase credits. The cost is very cheap for the traffic you will drive to your blog. The more traffic to your blog, the more customers you’ll have. The more happy customers you have, the more they will tell others. The more they tell others, the more customers you get. Don’t you love this dance! In summary, blogging may not be for everyone. However, it can be a great method for bringing your unique perspective to the Internet. You will surely find others who think the same way you do. Some bloggers will entertain you, some will inform you, and some will drive you to tear your hair out. Decide what type of blogger you want to be and be the best you can. See you in the blogosphere! About the Author Michele Schermerhorn calls herself a “Corporate Freedom Fighter” dedicated to freeing cubicle prisoners. She has over 30 years experience in the business world. She is President of Online Business Institute Inc. (www.obinstitute.com), authors a sassy marketing blog (www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to “Create Successful Online Business Owners One Person At A Time”. |
24 Tips and Strategies on How Everyone Can Blog Right andGet
by: John Teh |
| By the end of 2004 blogs had established themselves as a key part of online culture. "Blog readership shoots up 58% in 2004 6 million Americans get news and information fed to them through RSS aggregators But 62% of online Americans do not know what a blog is." - Pew Internet & American Life Project Tip #1 - How and Where Should I Start? You should begin your blog with a free blog hosting service such as Blogger (http://www.blogger.com), or other similar free services such as JournalHome.com, LiveJournal.com or Blog-City.com. The learning curve for using such free services allow you to spend more on developing your content rather than worrying about the advanced areas of scripting, hosting, or programming. Tip #2 - The Things You Should Decide to Write About Although not a required prerequisite for you in order to write a blog, it is highly recommended to try to find a topic to write about based on your level of interest and knowledge. The higher your level of interest, the easier it is for you to get your quality content posted on your blog. Always try to choose an area which you can enthusiastically write about on a daily basis.Try to pay attention to a niche which suites you well. A niche is basically a targeted product, service, or topic. Tip #3 - Always stay on topic. Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. The majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Define a topic and try not to run too far away from it. This will ensure that you create a loyal following of interested readers. Tip #4 - Information is king, be informative. If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. Checking your facts before you're giving out an opinion or a product review is always a good idea, your reputation is at stake. If by any chance you're utilizing other people's articles for you blog content, ensure that you follow the terms of usage defined by the author. Tip #5 - Old news is not news, but old information can be recycled and made new. While blogging everyday can be strenuous and time consuming, it is important that the information presented is current and accurate. Information, articles or any other archived resources can be recycled / modified to add more substance to your content. As long as they're relevant and informative, there's no reason why it's not a good approach. Tip #6 - Be disciplined and stick to a fixed posting schedule. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication. If time is not on your side, take advantage of tonnes of automatically updating contents which are available for your blog. Looking at the constantly updating nature of RSS feeds, other RSS feeds from similar topic can be inserted within your blogging post. Tip #7 - Posting Frequency If your blog content is updated frequently, search engines will tend to spider the pages at regular intervals. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. You should try to update your blog everyday with at least 2 - 3 or more daily entries, depending on your daily schedule. Tip #8 - Quantity matters. In order to attract the attention of search engines, you will need to produce a relevant amount of content and information. A headline or simple sentence is not going to generate the interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content. Tip #9 - Clarity & simplicity / Short & Concise Keep your posts and blog entries clear and easy to understand. Simplicity always produce better results at the end of the day. Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Should you insist on partaking on the lengthy road, try to maintain a clean paragraphing style, proper spacing, use different size, color and bold for your titles as well as the subtitles. Use bullet points, go straight to the point and never run out of topic. Insert images to spice up things if you're an avid fan of long posts. Tip #10 - Utilize the and |
How To Boost Traffic To Your Blog: SEO for Bloggers
by: Ryen Kim |
Let search engine index your blog and let people come to your fresh blog. Though you're in World Wide Web, nobody knows you're there. You need to pull kindly those who are potentially waiting for you but don't know where your are. This objective is related to generally known as search engine optimization (SEO). It's too broad to address all. But the most important things will I talk about. Though they're not all but more than enough will be covered. They are about...
How to use keywords as a SEO technique? As long as SEO is concerned, the keyword comes at front line. You have to find the target keyword/keywords or niche keywords. What to do with the keyword/keywords? Please read on.....
What to consider when you choose blog templates? Certainly there is a search engine friendly blog templates. To know whether your blog template is search engine friendly designed, go to Crawler simulation (It's free.) Enter your blog URL and then it'll show you how it looks like when a search engine spider visits your blog site. If you see a lot of html code or java scripts before you see main content, it means your blog is not well designed in the point of search engine optimization. There is a way to hide unnecessary code from spiders, using CSS or div class "hide". Try to make your title tag immediately after head tag and to show up your body content as near to head tag as possible. How to construct your blog search engine friendly? Make your blog site structure as simple as possible. This may not be a big issue for bloggers because unless a blogger can design her/his blog system, they have to use a default system. What I mean by this is that most of blog system make permalink be for example, "www.blogcom.com/user/archive/year/month/date/apost.html". See how far the final "apost.html" is from root. It's 5 step further. This is not so good in terms of search engine optimization. You can reduce those steps but you only can do so one or two step because database recognition is concerned behind this story. So the bottom line is that try to make your blog simple but if it's not possible, focus on writing good content. I observed many top bloggers have a bit complicated permalink system yet have lots of traffic. But if you can make your blog structure simpler without problem, please do so because it is much better for the reader and search engine as well. Ping your blog Do you ping? Many pongs will come,then. :-) This may not be an issue if you're using Movable Type, WordPress, Typepad, or Drupal 4.6.0. But consider pinging to Ping-o-Matic!, if your system is not configured to do so. Because it pings to most of important blog search engines and directories in one spot. If your blog application doesn't support to ping automatically to "Ping-o-Matic!", you can do so manually by visiting Ping-o-Matic! Once you type your blog name, blog URL, check where to ping and click "submit ping" button, and don't forget to bookmark. It gives you a convenience because you don't need to type blog name, URL and check where to ping again. By pinging you make search engine spider crawl you more frequently and make your reader notified faster. So far you have the most important SEO techniques for your blog. Say, how to use your keywords and where to enter, search engine friendly blog template design, structure and finally ping to "Ping-o-Matic!" But one thing is missing! Get inbound links! Probably it is as important as your blog itself! You can read about this at Traffic to Blog: Part 4 About the Author Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is blogging and home based affiliate business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based Affiliate Business web site. |
Search Engine Optimization For Blogs
by: Priya Shah |
| Copyright © 2004 Priya Shah http://www.priyashah.com Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage. Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages. Here are the most important rules to follow to get your posts listed for keywords of your choice. 1. Use your primary keyword in your blog domain Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. For example, if you want your blog to get found for the keyword "rss" get a domain with the keyword "rss", or use the keyword in a subdomain as in http://ebizwhiz-publishing.com/rssnews/ Getting a domain name with your own name might make for good branding, especially if yours is a personal blog. But if you're doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction. 2. Use your primary key phrase in your blog header tags and the title of your posts If your primary key phrase is "business blogging" make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts. Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates. For example, if you have a blog on Blogger and title your post "Search Engine Optimization For Blogs", Blogger will automatically create a page with your post and name the file "search-engine-optimization-for-blogs.html" or something similar. With other server-side software like Wordpress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink. 3. Use your secondary keywords in the body of your post If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately. Don't overdo this or your posts will end up sounding unnatural and spammy to readers. 4. Use your keywords in the anchor text of links Keyword in links have more importance than simple text. Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site. Link keywords where they naturally appear in the body text, but again, don't overdo it, or you'll end up with spammy looking pages. 5. Make sure search engines can spider your blog easily Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily. 6. Get backlinks from other blogs or websites Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings. I've seen many people recommend Blogrolling as one method of building links to your blog. BlogRolling is a one-stop linklist manager for your blog or journal. http://www.blogrolling.com But all this service actually does is give you a bit of javascript code that "calls" the links. As far as search engine rankings go, this method of linking is of little use, because spiders can't read external javascript code. Instead I recommend that you focus your linking efforts on the methods here. * Submitting to Blog Search Engines and Directories: Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog. Here is the best list I've found of places to submit your feed or blog. Best Blog Directory And RSS Submission Sites http://www.masternewmedia.org/rss/top55/ * Link Exchanges: Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software. * Trackbacks: You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts. Haloscan is a free service that will automatically add comments and trackbacks to your Blogger blog. http://www.haloscan.com But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically. * Comments: You can also get back links to your blog by posting legitimate comments in response to posts on other blogs. 7. Update frequently There's no better food for search engine spiders than fresh content. Post and update your blog frequently using all the rules outlined above and there's no reason why your blog will not get you top rankings in a short period of time. 8. Stay put Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish. You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move. For more ways of building traffic to your blog, read the article "How To Build Traffic To Your Blog." http://www.blog-maniac.com/build-blog-traffic.htm ABOUT THE AUTHOR |
7 Questions To Ask Yourself BEFORE Starting A Business Blog
by: Priya Shah |
| Blogging is the latest buzzword in online marketing and PR. But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it. ABOUT THE AUTHOR Priya Shah is a former journalist who writes on business blogging and publishes an internet marketing newsletter. Subscribe to her free eCourse on Blogging for Marketers |
12 Reasons Why You Need A Blog
by: Dr.Mani Sivasubramanian |
| "Why Should I Blog? I Simply Don't Get It" This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog. Read them and get started on your blog. Or better still, go get your blog up and running and THEN come back and read this :) #1 - You Do Not Need To Know HTML One of the biggest hurdles many hopeful website creators face is they don't know to design a webpage. Blogs overcome this - all you do is type into a box, and the blog software automatically converts it into a webpage and publishes it on the World Wide Web for anyone to see. #2 - You Are 'Forced' To Keep Your Content Fresh Blogs are essentially online diaries. It doesn't make sense to write in your diary every month or two. Similarly, running a blog itself 'forces' you to update it often. And refreshing your blog often makes it more useful to readers and consumers - and by extension, to search engines who are in the business of presenting *their* clients with valuable resources. #3 - Your Blog Is AUTOMATICALLY Optimized For Search Engines Search engines love fresh content. But that's not the only way blogs are powerful tools to rank high. Indeed, most blogs are structured to offer a high degree of search engine optimization. All sections of your blog are linked together. The terms used as link 'anchors' are keyword-optimized. Categories can be created to host themed content. Navigating through your blog is intuitive. Archives can be customized, and generate hundreds of pages of content that act as 'search engine spider bait'. #4 - You Get A Built-In Linking Structure With very few exceptions, most blogs are structured to be a tightly integrated network of links - to other sections of your blog! It's quite easy for a visitor to get 'lost' within your blog... without ever leaving it. Calendars link to posts on specific dates. 'Recent Post' listings point to your freshest content. Archives connect all your earlier posts. Search boxes let browsers look for certain kinds of content. And it all happens automatically, without you spending hours on creating a link structure or sitemap! #5 - You Generate Multiple Content-Rich Pages Every post you make on your blog is content. And by intelligently setting up your archiving preferences, you can turn each post into many different forms of content, each on a page of its own. Blog regularly for a few months, and you could end up having a 100+ page website - all filled with relevant, keyword-optimized, themed content! #6 - You Can Keyword-Optimize Your Blog Extensively All parts of your blog's template can be customized. And a very powerful way to do it is by inserting relevant keywords. It's a do-it-once job that will give you ongoing benefits for as the life of your blog. You can include keywords in your blog title, description, blog post headings, trackback links, comment invitations, archive titles, and category names. #7 - You Create An Online Community If your blog is on a specific theme, you can build a loyal readership and develop an online community. You can even take it a notch higher by tying it in with a forum or membership site. Ask for comments, suggestions, ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically - even if you don't write a lot! #8 - You Initiate Conversations With Readers Of course, the first step is yours - to initiate a dialog with readers. You could do it with your blog post, asking a question or by inviting comments and interaction. Your blog will be read by an audience that's already interested in your subject or theme. This conversation will be priceless to you, the blog owner. #9 - Your 'Inbound Link' Process - Trackbacks Blogging is about distributed conversations online. Links are an integral part of such an informal network. Trackbacks are a kind of blog technology that make it possible - and simple! Your blog will benefit from the inbound links a trackback will bring, and you'll also get extra traffic from other sources. #10 - You Can Syndicate Your Content Easily Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT! Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts. #11 - You're Creating Stuff Search Engines LOVE Search engines exist to offer their audience a compilation of the best resources on a subject or keyword. Your blog is the answer to a search engine's prayers! By sticking to a theme and presenting the content in an organized, structured, intuitively connected pattern, your blog will be appealing to search engines in a way only a very professionally planned and designed website can ever hope to be. #12 - You Get 'Alternate' Traffic Sources Remember what we saw about blogs being linked and networked together? Bloggers like to share opinions with others. And when they 'talk' about you, they are going to point to your site, or a post on your blog, to show their readers what they mean. They become 'alternate' traffic sources - for YOU! Other tools like blog rolls, furls, favorite bloggers and more can drive sporadic - but sometimes big floods - of traffic your way. And best of all, it's effortless and costs you nothing! Not yet convinced? Well, then maybe blogging isn't quite your cup of tea. But if you trust me, try it - you just might be pleasantly surprised. About the Author Dr.Mani Sivasubramanian is author of 'Blog Profit Ideas Exposed - 33 Ways To Profit From Blogs" - http://www.BlogProfits.com - and 'How To Profit From RSS Feeds" - http://www.RSS-Marketing.com and publishes 8 different 'niche' blogs and has been reporting on marketing with blogs and RSS feeds since 2001. |
Top 10 Places to Find the Most Popular Blogs
by: Andy Wibbels |
| The easiest way to get acquainted with the conventions of the blog format is to start reading them. The more blogs you read, the more you'll get a feel for the depth and breadth of style and subject matter they have to offer. Copyright © 2005 Andy Wibbels About Andy: Andy Wibbels is a blogging evangelist and creator of the Easy Bake Weblogs seminar that has helped hundreds of small businesses all over the world leverage blogs and RSS news feeds to increase profits and save time. You can download his free special report on business and blogs at http://easybakeweblogs.com/. |
Blogging for Profits - Finding the Gold hidden inside your w
by: Dr.Mani Sivasubramanian |
| "How are you going to profit from your blog?" asked my cousin. I could tell him almost 33 different ways! "Do you blog?" It was my cousin asking this question. Of course I did. My weblogging started in November 2001. But I was an 'off-and-on' blogger. To me, a blog was like a bad tooth. Y'know, you can't help seeking it out with your tongue. But when you find it, "Ouch!" My blog was like that. Each time I set out to make a success of it. And after a week or two, backed down, beaten. Until I discovered the secret that helped me crack the code! Now I enjoy blogging - because I know how to do it right. "What's your business model?" I asked my cousin. He stared at me blankly. I tried again. "How are you going to profit from your blog?" He looked at me as if I was mad. "What do you mean 'profit'? Blogs aren't profitable!" he exclaimed. I smiled quietly. Of course, that's what everyone says - including the 'gurus' of online marketing. But I knew better. "Yesterday, my blogging earned me $170" I said. His look said it all. "Liar" "I'm not kidding" I continued. "I can show you THIRTY ways to profit from blogs." "Name three" he countered. "Well, you could ask your blog community to make a donation every now and then." "Hmm... that's a thought. But why will they give me money?" I explained how he could make his blog valuable to visitors, involve them in his agenda, so that they'll be happy to participate in his ventures and support them. "You could use a direct selling model to earn money. By including a powerful sales letter for your product or service, specifically focused on the benefits a buyer will get from it. Add a way to order - and hey, presto. You're set to make a tidy profit from your blog." He was now listening carefully, nodding his head in agreement. "Or you could get paid for displaying ads targeted to your visitor's interests." I was on fire now. Explaining the steps he needed to take to create value on his blog. Telling him how to make it appear valuable to users. Showing him exactly how to leverage his experience at blogging into money in the bank. When we finally finished a couple of hours later, we made a list. I had suggested exactly THIRTY THREE ways to profit from a blog. My cousin was ecstatic. "You simply MUST tell others about this." A book about profiting from blogs - now that was a *cool* idea. I spent some time looking for other books or resources teaching profitable blogging. Zilch. No one else was telling people about these powerful secrets! That's when I read blog expert, David Winer's post: "Another problem with books about blogs (blooks?) is that as I read them I want to comment, more than any other kind of book. Well, how do you do that? Will these books be on the Web? Will they have paragraph-level permalinks?" Flashbulbs exploded in my mind. Why not a book on blogs that's *ITSELF* a... BLOG ?! The result is my blogBook, "Blog Profit Ideas Exposed - 33 Quick Tips Blog Publishers Can Profit From" http://www.EzineMarketingCenter.com/blogbook/ It's the first of its kind, and presents the content of a 'book' in the form of a 'blog'. Now YOU can annotate or remark on any of these ideas or tips. Share YOUR experiences or reservations about them. Post any modifications or tweaks YOU feel will make them more effective. blogBooks make books uniquely reader-friendly in a very personal way. What will emerge? The resulting 'composite' blogBook, annotated with reader comments, will be far more enriching and valuable than my own writing. PLUS - I can keep adding to the blogBook as and when I find, hear about or use a new Blog Profit Idea! This blogBook will be a living thing that grows and morphs over time... A personal publishing form of online journalism, the 'blog' has become a medium to share anything you may care to. Today it has also become a publishing format for electronic books. Only time will tell if it's here to stay. Until then, keep blogging - profitably! About the Author Why are some people getting rich with email newsletters? Dr.Mani Sivasubramanian has created the *ultimate* guide- "How to Create your own Profitable *Killer* Email Newsletter ... In just 14 Days! FREE details: http://www.EzineMarketingCenter.com/ezinelaunch/ FREE email course: mailto:freezine@ezinemarketingcenter.com |
What Blog Can Make Money?
by: Ryen Kim |
| How to blog to make money from it? Truly the whole picture of making money blogging is simple:you blog (B), traffic comes to your blog (T), you PREsell to them (P) and finally monetize (M). You may ask me "I have blog and peoples are coming. I need to know how to monetize, though not sure about what the PREsell means. So, tell me how to monetize, NOW." Understandable request. But before you rush into monetization, there is something you must take care of, otherwise you'll rush in vain. I read some articles talking about "how to monetize or in what way can you make money from your blog." They were OK and nothing was wrong. But most of them were missing one thing, very important one. If you have a lot of traffic, say 10,000 visitors a day, you may need to focus only for how to monetize. And the way of monetization is simple, something like placing banner, affiliate text link, Google Adsense, (listed a few) on your blog page. What you have to realize is that "B--T--P--M" is really STEP-by-STEP. Monetizing will work only when you make a good success in previous three STEPS (B--T--P) What blog can make money? The answer is Any Kind! So, the right question should be "what blog can make more money?" The answer is Well Prepared Blog! :-) What to prepare? Why not just posting? If you want to just blog and you don't care things to prepare, maybe you're not serious about making money from your blog. Otherwise, please read on. First, I want to say this, "DON'T BLOG unless you know what you're going to blog!" By this, I don't mean only conclusion of you blog. Before you blog, sit back from your keyboard and take a time to answer following 3 questions: 1. About what topic am I going to write? Are many people want to know about that topic? 2. With that topic, what product or link am I gonna introduce? 3. And how am I gonna do that? What do I have in mind about those questions? 1. About topic, I'll do a little bit of research before I write. Have you heard about "keyword research"? There are free tools fit for keyword research. Not only for blog but for any kind of writings, if Internet is involved, I do keyword research first. For example, for this article, I took a little bit of time to find what kind of keyword people are using when they want to look for information about how to make money from blog. And I found people are using "make money blogging." This keyword research has two fold benefit. One is that it helps you fine what kind of topic people want to read. The other is that by using these keyword you'll have better chance to be positioned high in search engine result page. 2. About question 2, I'm thinking about what monetization method I'm going to use. Am I going to introduce an affiliate program, a book or place Adsense? 3. The purpose of asking question 3 was to emphasize the word "PREsell". In blogging, though you want to sell something or want your visitor to click links, don't rush it. What do you do if you see a blogger is doing nothing but a sales pitch. You leave him once and for all, don't you? So PREsell is the key of how to write.It is something like creating a worm mind to your suggestion. If you want to make money from your blog, start writing it only after you know what keyword is related your topic and what kind of monetization you can apply. This can make a huge difference. If you want to know about how to do a keyword research, you may want to read this blog, Traffic to Blog: Keyword Research. To sum up, a blog that can make more money is; 1. a blog talking about the topic people want to read and this can be found by keyword research 2. a blog that uses the the keyword in the post so that search engine can easily pick up 3. a blog that PREsells product by creating warm mood. About the Author Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is blogging and home based affiliate business as a work-at-home scheme. He is a founder of Blog Sites and running Hom Based Affiliate Business web site. |
7 Tips for Choosing the Right Blog Software for Your New Blo
by: Michael Turner |
| Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software. However, keep in mind the following seven tips for choosing the best software for you. Tip #1 Ping Updates These allow you to update your blog and are very important in blog software. Make sure the blog software you are interested in provides automatic ping updates. Tip #2 Comments Whatever blog software you choose, you'll want to make sure that it has an area for comments from visitors. This will help you understand what is successful in your blog and what is not, as well as guide you in future blogs. This is a really great tool and should be part of your blog software. Tip #3 Trackback If you are discussing your blog on another blog, or simply adding information to another blog, trackback will allow you to update this information. This is a little confusing, but trackback allows you to talk on your blog about information on another blog and ping the writer of the other blog to let them know what is going on. Trackback is certainly a feature you want in your blog software. Tip #4 Pingback Pingback is similar to trackback, but it just sends a URL to the other blog to let them know you are talking about their blog on your blog. This is not used as much as trackback, but you will want a blog software that has at least one of these two functions. Tip #5 Web-based The point of a blog is you can post information instantly online, so you want your blog software to be similar to a word processor and web based without a shadow of a doubt. Tip #6 Archiving You want a blog software that supports archiving, and most of them do. The reason for this is you will want to save all of your past blogs by the date they were published and archiving allows you to do that. Tip #7 Categorize Another great tool you will want in your blog software is the ability to categorize. You want to keep your blogs organized and in categories, if you have them, so this option is really a great one for most bloggers. There are lots of types of blog software available. You just need to do the research and compare what you find with what you need and then... start blogging! About the author: Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/ |
How to Profit from your Home Business Blog
by: Ian Canaway |
| How to Profit from your Home Business Blog Copyright Ian Canaway 2004-11-30 http://www.asuccesfullhomebusiness4u.com/ A blog is a simple tool which all affiliate marketers should be utilising to explode their affiliate sales. I set up my blog in about 15 minutes at http://www.blogger.com/ it’s a completely free service, and it’s really easy to set-up. I followed directions on an excellent article on getting a new website listed in Google in 48hrs check it out here, http://www.scamfreezone.com/gg/ . I just followed the advice in the article and got started with no problems in no time. I've been doing a lot of research with regards to blogging and came across a case of a 19 year old kid who was making something ridiculous like $50,000 a year with a blog on mobile phones, from his bedroom! So clearly there is a good earning potential through blogs, but they do take time to grow and build up a readership. Treat your blog as a marathon not a sprint, because it will take time. Blogs provide a very simple, quick and easy means to add fresh content to your website. As I’m sure you’ve heard many times over ‘content is king’ in the search engines eyes and if you can provide high quality, regularly updated content your website should benefit with regards to your search engine ranking. By providing fresh, high quality relevant content you will gain an increase of both first time visitors and repeat visitors, they will come back to check out your new content. Providing it’s interesting, relevant and useful to them. You will begin to build relationships with your readers, increasing your credibility and building their trust in you. These repeat visitors will be exposed to your messages more and begin to trust you and your recommendations. This in turn will fuel sales and referrals. Just make sure you don’t recommend a product you haven’t tried because if it is bad you will lose all credibility! Never recommend something you haven’t tried and tested your self. You want to send traffic directly to your blog, do it through multi-dimensional strategies. Have a subscriber box for your newsletter to build your list from your blog. Use it as an exit pop-up from your main site or thank you page for new subscribers, directing them to relevant content immediately. As once your prospects have got to know you through the blog they are much more likely to explore your website and check out whatever you are offering. Whenever you sign-up for an affiliate program or buy a product, review it in your blog and be brutally honest, your readers will love you for it. Take a completely unbiased view point and talk about both the positives and negatives of each product. In essence you are providing more of an insight into the product than the sales page itself, almost a sample, this will help convert those prospects that are ‘sitting on the fence’ so to speak. Obviously when you review your affiliate products, make sure that you use your affiliate links. It has been shown that prospects are 7-10 times more likely to buy from a blog recommendation than from other sources! Other ways that you can generate extra income through your blog are through the Google ad sense program, selling banner/link space as your traffic increases or as I mentioned earlier by adding you own opt-in sign up form to which you send your newsletter or other targeted offers. Your blog can be syndicated using RSS, which I won’t go into here, that’s another article. But savvy webmasters can use your blog content on their web pages. This benefits them as they have regularly updated fresh content for their website and benefits you through increased exposure and free targeted traffic. Be passionate about your blog, love your blog. If you do not then it will become obvious through your posts and you are unlikely to be anywhere near as successful as you could be. Add to your blog regularly provide good quality content and reviews and you will be on your way to blogging success. “A man would do nothing, if he waited until he could do it so well that no one at all would find fault with what he has done”. -- Cardinal Newman Get that blog started today! (Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The byline and biography must remain in the article.) Resource Box: Ian Canaway is the owner of http://www.asuccesfullhomebusiness4u.com/ and you are invited to come and have a look round his new home business blog at http://ahomebusinessblog4u.blogspot.com/ For home business tips, advice and product reviews. Happy Blogging! About the Author Resource Box: |
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